Volkswagen
Many universities now offer courses which involve a year’s placement in a business. Competition between businesses to get the best Undergraduates is fierce, which is why Volkswagen Group came to us and asked us to produce a promotional film to entice prospective candidates to apply.
Vertical pitched a film in which we’d use the current year’s undergraduates to present the highlights of working at the Volkswagen Group; juxtaposing the excellent benefits with a somewhat bored, matter-of-fact delivery.
The film was shared via social media, and also distributed to key universities. In addition to the promo, Vertical also produced a series of more in-depth factual films about life on the scheme and the recruitment process.
