FC Pepsico - excerpt
Vertical were commissioned by agency The Futures Company to produce a film for Pepsico that was presented to their global management team, outlining how to connect with ‘Millennials’ (16-28 year olds). In the film, young people from India, China, Brazil, USA and the UK talk about what makes brands appeal to them, and the events that are currently influencing their lives. Given the confidential nature of some of the content and animated graphs created within the sequence, this is a brief indicator of pace and style.
